Customer Journey Map Example Ux. The customer is everything so creating a customer journey map is a no brainer. Its an illustration or a diagram of all the touchpoints through which customers come into contact with your company online.
It depicts a holistic story of users experience from initial interaction through engaging with product and becoming a loyal customer. As you can see Customer Journey Map is a tool that can be used in many different ways to achieve different goals. For example LANCOME created a map of brand experience journey experience their clients have with the brand.
Define your customer stages.
While all comprehensive journey maps should include key components what the map chooses to prioritize can and should depend on the goal of the journey-mapping initiative. What is a Customer Journey Map. The customer journey mapping process is based on other tools as well this being a shape of other results obtained. Occasionally a more narrative text-based approach is needed to describe nuances and details associated with a customer experience.
