Customer Journey Map Example. For example LANCOME created a map of brand experience journey experience their clients have with the brand. An example of a customer journey map for an online grocery store.
Such analysis can be helpful in creating a marketing and communications strategy. What they always do is identify key interactions that the customer has with the organization. This customer journey map is.
Customer journey maps typically draw upon business data such as records of digital interactions with customers.
For example ladder interviews may be used to discover interactions that influenced a particular customer. Customer journey maps typically draw upon business data such as records of digital interactions with customers. Keep it simple the idea is to provide context and understanding to help identify areas for improvement or influence in the customers journey. Each has been tailored to the companys specific goals with the needs of their customers in mind.
