Customer Journey Mapping Stages. This process of outlining and visualizing a customers path-to-purchase is called Customer Journey Mapping. Moreover almost 90 of those using customer journey mapping said their program is delivering a positive impact the most common one being an increase in customer satisfaction.
There are three potential scopes that can be considered when designing a customer journey map. Inquiry comparison purchase and installation. 7 min read Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention.
One common frustration about the process of customer journey mapping is the lack of organization-wide or even industry-wide standardization.
One common frustration about the process of customer journey mapping is the lack of organization-wide or even industry-wide standardization. The 6 stages of the customer journey are awareness evaluation consideration decision retention and advocacy. For example management has a habit of focusing on things like mobile social media or SEO. Then they add granularity to each touchpoint.
