Empathy Map Example. As more research is gathered about that persona you can circle back to the empathy map and add new insights or remove those that have changed or been invalidated. A common UX empathy map is divided into four quadrants outlining notes on four different aspects of the users internal experience.
A To Z Of Example Ux Docs And Deliverables Ux For The Masses Empathy Maps Design Thinking Map from www.pinterest.com
For instance there are two clear customer sides when it comes to the epic Starbucks versus Dunkin debate. Based on the updated version of the Empathy Map by Dave Grey the following are worth considering to create such a map. However a new business rarely has the capital available to invest in consumer research at the same level.
It gains popularity in the agile community for understanding the context psychological and emotional needs of customers.
It gains popularity in the agile community for understanding the context psychological and emotional needs of customers. Problem Statement Empathy Map. Design is a team sport. A common UX empathy map is divided into four quadrants outlining notes on four different aspects of the users internal experience.
