Empathy Maps. With empathetic mapping the designerdeveloper put themselves in the position of the user. Much like a user persona an empathy map can represent a group of users such as a customer segment.
The Empathy Map Bryan Brooks Medium from www.pinterest.com
An empathy map is a tool used when collecting data about customers to better understand your target customer base. Secara teknis tool ini bisa digunakan dalam tahap wawancara pengguna. Empathy Map is divided into 4 main quadrants.
The fourth quadrant is a description of the users emotional state and thoughts when.
Peta ini juga bisa dimanfaatkan saat diskusi antardesainer produk. Try to complete empathy maps before the product requirements but after the initial user research. Position shapes neatly. An Empathy Map consists of four quadrants.
