Eye Tracking Heat Map Software. Tags analytics bounce rate. Nielsen Norman Group did eye tracking research on how visitors scan content.
What information on the product page users are looking at or noticing and whether there are improvements you can make to your data using a Product Information Management PIM solution. And while they are easily generated by simply clicking on a tab their proper and effective use requires an understanding of the goals of the eye tracking research as well as clarity regarding the finding one wishes to communicate. Gaze tracking session can be represented as a heat map which can be generated on top of screen contents like web pages applications static images or videos.
Online solutions for remote usability research.
Using heat map software they prepared a heat map based on visitors eye movements and discovered that most people share a reading pattern whose shape brings to mind the letter F. Now lets look at how eye tracking heat maps can substantially help marketers understand their consumers and improve their online marketing strategies. Red most viewed and most. This data is unique to eye tracking.
