Localization Translation Transcreation. Transcreation is a technique that translators use to adapt content into a foreign culture while preserving the style and feel of the original. Comparing transcreation creative translation vs localization can feel a little like comparing apples and oranges.
For example imagine you wanted to translate localize and transcreate a Korean document into English. In todays ever-growing global business environment translation transcreation and localization are emerging as a key step in successful global marketing campaigns. The process of culturally adapting and translating words text images videos entire campaigns etc.
Literal word-for-word translation of everything.
The content stays the same. With 457 billion active internet users many brands are able to exponentially grow their business across the globe through digital marketing strategies. The more creative the content and the greater the need for concept adaptation the more likely visual and design elements will also need to be adapted for an authentic localized experience. Localization moves beyond the words of content to consider the cultural expectations of an audience.
