User Story Mapping Vs Customer Journey. A journey map has a specific actor a singular customer or user of a product and specific scenario of a product or service while an experience map is broader on both accounts a generic human undergoing a general human experience. Defining user journey stages.
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User story mapping vs journey mapping. Its the journey up to becoming a customer. Customer journey maps may focus on a particular part of the story or give an overview of the entire experience.
Traditional flat agile backlog vs agile user story map grouped by epic and sequenced by versions.
A customer journey map covers the path from discovery of a needdesire through to finding brands and products appropriate to purchase. How to Tell the Users Story. Personas Scenarios User Stories Use Cases. As a result from the various mapping assignments weve recently been involved in Im compiling a commentary into the implications of new channels on Journey Mapping - aiming to publish end February.