User Story Mapping Vs Customer Journey

Siyah Bayrak

User Story Mapping Vs Customer Journey. A journey map has a specific actor a singular customer or user of a product and specific scenario of a product or service while an experience map is broader on both accounts a generic human undergoing a general human experience. Defining user journey stages.

Customer Journey Map Online Whiteboard Realtimeboard Customer Journey Mapping Journey Mapping User Story Mapping
Customer Journey Map Online Whiteboard Realtimeboard Customer Journey Mapping Journey Mapping User Story Mapping from www.pinterest.com

User story mapping vs journey mapping. Its the journey up to becoming a customer. Customer journey maps may focus on a particular part of the story or give an overview of the entire experience.

Traditional flat agile backlog vs agile user story map grouped by epic and sequenced by versions.

A customer journey map covers the path from discovery of a needdesire through to finding brands and products appropriate to purchase. How to Tell the Users Story. Personas Scenarios User Stories Use Cases. As a result from the various mapping assignments weve recently been involved in Im compiling a commentary into the implications of new channels on Journey Mapping - aiming to publish end February.