What Is A Heat Map In Business. More elaborate heat maps allow the viewer to understand complex data sets. The bigger the subsection higher the significance of that subsection.
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It highlights the areas of the page that receive the most attention. Heat maps make it easy to visualize complex data and understand it at a glance. Heat maps can be best used to show relationships between two variables or sets of variables.
The heat map template is simple to use.
Below is an example of a simple heat map where we have zone wise and month wise data and for every cell where we have sales value there is color shade applied on the cell. The heat map is divided into 4 sections - Schedule Budget Risks and Issues and Other KPIs. In our context they let us record and quantify what people do with their mouse or trackpad then they display it in a visually appealing way. Heat mapping uses several strategies to display user interaction with your website through a color-coded system.
